As Molly Follette writes in Maximizing Usability: The Principles of Universal Design “The next frontier for universal design is industry. We understand universal design in the research and academic communities, but in order to make a different in individual’s qualities of life, we must convince industry to change the way it operates and to accept and adopt the concept of universal design.”
I believe that if the industry will accept and adopt the universal design it would make people with impairments less stigmatized because the things that they use will be usual for people without impairments to use as well. Bur for that industry to change the market will have to change, and the consumers are the market, we are the market. The industry will only change if we’ll make them!
Why exclude people when designing a product? Every designing process should use the principles of universal design and if and only if the goal of the product can not be achieved with out overlooking the principles of universal design. But every product as long as possible should be usable by everyone.
Non-excluding Design 